Marketing Strategy

Marketing Strategy & Management

Through the marketing strategy you tell your audience just how you plan to make it to the top. In my marketing strategy I told the audience how I would go about promoting my business through commercials, magazines, newspapers, flyers, brochures, and much more! We want to show the audience what we are all about and get them on our side of the road, the say no to drunk driving side of things. The marketing strategy also lays out what you are willing to spend in promoting the business and where you can locate yourself for the business. By the end of the strategy you have your location, your equipment, your staff, and training that you need for the leaders and staff. 

Promote the Business

Promote the Business

 MADD Official Website

MADD is always there for their clients, and whether they are in your state or not, they are always online. If you're looking for some merchandise like t-shirts, hoodies, pants, and more just go online and get them! You can contact MADD headquarters, schedule a time to meet with members of the group, and much more. MADD is here for you, even if you have not been affected by drunk driving in your life, you can certainly learn more about trying to stop it. Pledge to MADD that you will never drink and drive. Learn more information through the website. They post something new everyday, something that shows support for the families that have been impacted by drunk driving. 

Marketing Strategy

Marketing Strategy

I think it's important to show a marketing strategy to show what your company has to offer and what sets it apart from other companies that may offer the same service or product. It's important to show that you offer something better than what other people or your competitors offer. With our company, MADD, we offer a service that is loyal and top of the market for clients. Our company offers support groups, individual support, candlelit vigils, and photo board of remembrance and memory gardens for the victims of drunk driving accidents. We are there for our clients 24/7 and want to make sure that everyone across the country knows the impact that drunk driving can have. We want to make sure that the victims of drunk driving accidents know that there are people out there for them to lean on and that there is help out there to get through the tragic event. Through plotting our marketing strategy I have found the minor competitor that our company has, which is SADD. SADD is Students Against Destructive Decisions, and is a school based group that lets students know the dangers of drunk driving. SADD is well known through high schools, but MADD is a company or group you hear more about out in the real world. SADD puts on events much like MADD, the presentations at the high schools, and the Mock Crash events. MADD puts on a bigger show when it comes to making things realistic and showing people just how big of an impact drunk driving has on our society. SADD does it's best, but SADD is does not raise as much money as MADD does to put together events such as Mock Crash and the traveling from school to school and community to community.

Enterprise and Market Competition

Enterprise and Market Competition of MADD

Our company plans to do so many things with the community to show everyone just how passionate we are about getting rid of drunk driving altogether. In order to do the things we want to do, we need to come up with the money first. We plan to get our money through fundraisers such as bake sales, Mock Crash events, and community events. We also hope to get money from the government to fund our group, and help spread the message across the nation. Our company wants to make sure that society understands the effect of drunk driving on people, and just how important it is to get rid of drunk driving altogether in our society. We plan to hold Mock Crash events to show viewers the effect of DUI driving and how things would run if you were ever involved in one. We also plan to show presentations through schools and businesses along with the Mock Crash events. Through our events in the community we plan to sell merchandise such as shirts, hoodies, pants, and more, to promote and show support for our company. We plan to use Blue Cotton in the making of the design and paraphernalia. As for market competition, our company is independently owned and we have products that you won't find in stores, but only on our website. Our company plans to fight for the change in our society, to get rid of drunk driving altogether, no matter what it takes.

MADD

Drunk Driving 

As mentioned in the video, the images may be graphic for some viewers. Drunk driving is real, and happens in our society everyday, every minute, every hour. Drunk driving can be avoided, if we all used some common sense and did not drink and drive. This video shows just some of the DUI accidents that happen everyday. With our company, MADD, we want to eliminate drunk driving altogether. No one should have to  be put in such a situation. Innocent people are getting killed or wounded everyday from someone else's stupidity to drink and drive. MADD will hold Mock Crashes, which are similar to the images shown, using teens from schools through programs such as SADD (Students Against Drunk Driving). Schools hold Mock Crashes around the time of Prom, but we as a company will show schools every month what drunk driving crashes are like. Using teens from schools makes it just as big of an impact on the study body because it's hard to see someone you have grown up with, just be killed from a DUI accident. Although the Mock Crashes are made up, but realistic looking, we want to make them as real as possible to teach the teens and adults that nothing good comes from drinking and driving. Think before you drink and drive. 

MADD

MADD

Our Mission Statement: 

“To aid the victims of crimes performed by individuals driving under the influence of alcohol or drugs, to aid the families of such victims and to increase public awareness of the problem of drinking and drugged driving.”

Our Vision: 

So you’re thinking about drinking and driving, eh? Just think, you are putting so many people in danger because you are not in the state of mind to be behind the wheel of an automobile. The next time you decide to go out to a party or event and drink, think about the following statistics

 Every half hour one person dies in a drunk driving accident

16,000 people are killed each year from drunk driving accidents

40% of automobile accidents are DUI related

30% of Americans will be in a DUI accident

Our Objectives: 

We plan to decrease the amount of drunk driving through presentations, publicity, and much more. We plan to have fundraisers to gain money to make the merchandise as well as pay for the publicity. We plan to have car washes, school visits to let kids know the dangers of drunk driving. 

Social Entrepreneurship

Social Entrepreneurship

So you're probably asking yourself, what is social entrepreneurship? Well it's a person who takes care of social problems by identifying and solving them. Social Entrepreneurs take control of opportunities that other people miss, and make the situation into something better. They invent ways to make our society a better place. In today's society we have many social entrepreneurs, such as Wendy Kopp.

Wendy Kopp has created a program called "Teach for America". This particular program provides college senior graduates with the chance to perform in a school for five weeks that may not be in the best condition. This has helped over 33,000 teachers in the U.S. and provided an education for 3 million students in 34 states. Kopp is now trying to expand "Teach for America" in 22 different countries. 

Another example of social entrepreneurship in our society today is J.B Schramm. J.B created a program that allows students entering their senior year of high school to enhance their grades, and better prepare themselves for college. They are able to spend a few weeks in the summer before their senior year of high school, at a college and take classes that may prepare them for applying to colleges, and other classes. The program allowed students to get a feel for college life, and reconsider going to college. Most of the students entering the program are students from low income families, students with high grades, or students with low grades, all options have no interest in college. 

You have done some research into Social Entrepreneurship. Now you will create a blog post that explains what social entrepreneurship is and how it affects the world today. You should include in your post what social entrepreneurship is as well as at least two current examples of social entrepreneurs, and you will give your insight into how social entrepreneurship can positively affect the world. 

Post this to your blog.