Marketing Strategy

Marketing Strategy

I think it's important to show a marketing strategy to show what your company has to offer and what sets it apart from other companies that may offer the same service or product. It's important to show that you offer something better than what other people or your competitors offer. With our company, MADD, we offer a service that is loyal and top of the market for clients. Our company offers support groups, individual support, candlelit vigils, and photo board of remembrance and memory gardens for the victims of drunk driving accidents. We are there for our clients 24/7 and want to make sure that everyone across the country knows the impact that drunk driving can have. We want to make sure that the victims of drunk driving accidents know that there are people out there for them to lean on and that there is help out there to get through the tragic event. Through plotting our marketing strategy I have found the minor competitor that our company has, which is SADD. SADD is Students Against Destructive Decisions, and is a school based group that lets students know the dangers of drunk driving. SADD is well known through high schools, but MADD is a company or group you hear more about out in the real world. SADD puts on events much like MADD, the presentations at the high schools, and the Mock Crash events. MADD puts on a bigger show when it comes to making things realistic and showing people just how big of an impact drunk driving has on our society. SADD does it's best, but SADD is does not raise as much money as MADD does to put together events such as Mock Crash and the traveling from school to school and community to community.